Use of Google Analytics

‍Weuse Google Analytics to analyze website usage. The data obtained from this is used to optimize our website and advertising measures.

Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes the website usage data on our behalf and is contractually obliged to take measures to ensure the security and confidentiality of the processed data.

The following data is recorded during your visit to the website:
- Pages accessed
- The achievement of "website goals" (e.g. contact requests) contact requests)
- Your behavior on the pages (e.g. length of stay, clicks, scrolling behavior)
- Your approximate location (country and city)Your IP address (in abbreviated form, so that no clear assignment is possible)
- Technical information such as browser, Internet provider, end device and screen resolution
- Source of origin of your visit (i.e. via which website or screen resolution).i.e. via which website or advertising medium you came to us)

Personal data such as name, address or contact details are never transmitted to Google Analytics.

This data is transmitted to Google servers in the USA. We would like to point out that the same level of protection under data protection law cannot be guaranteed in the USA as within the EU.

Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized on future website visits.

The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.

If you do not agree to the recording, you can prevent this by installing the browser add-on once to deactivate Google Analytics or by rejecting the cookies via our cookie settings.

‍Source : traffic3.net